Camilla Greenwell © Move Dance Feel CIC, Sibohan Davis Studio

Creative Health in Systems

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Being creative and taking part in cultural activities can help keep us well, aid our recovery from illness and contribute to longer lives, better lived. Creative health approaches can help meet major challenges such as health inequalities, ageing, long-term conditions, loneliness and mental health. And they can help save money in health and social care.

Creative health activities can include visual and performing arts, crafts, film, literature, cooking and creative activities in nature, such as gardening; creative health approaches may involve creative and innovative ways to approach health and care services, co-production, education and workforce development.

Creative health can be applied in homes, communities, cultural institutions and heritage sites, and healthcare settings. Creative health can provide tools for engaging with communities that often do not get a voice and support a better understanding of the issues they face.

Creativity and cultural engagement can have a positive impact on the social determinants of health, the conditions in which we are born, grow, work, live and age, mitigating the effects of health inequalities while policies are implemented to eradicate their causes. Creative health can contribute to healthy places and healthy lives, building on individual and community strengths.

  • The toolkit considers the enablers and barriers and is structured
  • NHS England Maturity Matrix for Social Prescribing
  • Strategy & Governance
  • Planning & Commissioning
  • Workforce Development.

Creative health can be applied in homes, communities, cultural institutions and heritage sites, and healthcare settings. Creative health can provide tools for engaging with communities that often do not get a voice and support a better understanding of the issues they face.

  1. Digital & Technology
  2. Evidence & Impact
  3. The toolkit will support systems to work
  4. With the assets in their communities and to develop their own approach
  5. The aim of the tool kit is to embed the benefits of creativity.

The National Centre for Creative Health (NCCH) is delighted to have worked in partnership with NHSE


About

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Cras justo odio, dapibus ac facilisis in, egestas eget quam. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Aenean lacinia bibendum nulla sed consectetur. Maecenas faucibus mollis interdum.

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How you can use the toolkit

The toolkit considers the enablers and barriers and is structured so as to illustrate how systems can deliver against the NHS England Maturity Matrix for Social Prescribing, with reference to the five domains: Leadership, Strategy & Governance; Planning & Commissioning; Workforce Development; Digital & Technology; and Evidence & Impact.

The toolkit will support systems to work with the assets in their communities and to develop their own approach.  The aim of the tool kit is to embed the benefits of creativity in all health and social care systems, from integrated care system planning to delivery by grass roots organisations.  It will support commissioners, link workers and the voluntary community social enterprise sector to work collaboratively and deliver better health outcomes for communities and individuals

Creative Health in Systems

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Creative Health in Context

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Creative Health in Action

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Being creative and taking part in cultural activities can help keep us well, aid our recovery from illness and contribute to longer lives, better lived. Creative health approaches can help meet major challenges such as health inequalities, ageing, long-term conditions, loneliness and mental health. And they can help save money in health and social care.

What is Creative Health?

Creative health activities can include visual and performing arts, crafts, film, literature, cooking and creative activities in nature, such as gardening; creative health approaches may involve creative and innovative ways to approach health and care services, co-production, education and workforce development.

Creative health can be applied in homes, communities, cultural institutions and heritage sites, and healthcare settings. Creative health can provide tools for engaging with communities that often do not get a voice and support a better understanding of the issues they face.

Creativity and cultural engagement can have a positive impact on the social determinants of health, the conditions in which we are born, grow, work, live and age, mitigating the effects of health inequalities while policies are implemented to eradicate their causes. Creative health can contribute to healthy places and healthy lives, building on individual and community strengths.

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Leadership

With a focus on collaboration, leadership is about facilitation, inbuilding relationships, influencing peers, collaborating, and tackling the complexity of cross system issues. With personalisation a principal component of health and care service transformation, there is recognition of the untapped resources within communities.

Leaders from the VCSE, who until recently sat outside decision making, now have a real opportunity to shape future developments in partnership with leaders from within the NHS and Local Authorities.

This collaboration will bring different perspectives, new ways of thinking and dynamic solutions to combat challenging problems.

Actions to take

Leaders to advocate and model the shift from a reliance on bio-medical approaches to ones that include psycho-social approaches, including Creative Health, for targeted self-management of health and wellbeing.

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Identify and support champions for Creative Health at all levels of the system, in places and in neighbourhoods, who can advocate for cultural change.

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Facilitate connection between different service agencies both formally and informally so that, as a critical mass, they can seed and grow Creative Health initiatives.

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Identify and establish the necessary resources to shape and deliver Creative Health strategy.

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Strategy

With new partnerships forming in the context of Integrated Care Systems and variation of maturity in development of Creative Health throughout those systems there can be disparity of a Creative Health offer at place and at neighbourhood levels.

Developing a strategy enables delivery by providing an anchor in which the agreed vision between partners sits. If there is clear understanding of local need, what changes are required to support local ambition and how Creative Health aligns with other key strategies and pathways.

Actions to take

Align Creative Health approaches with key strategies, such as Personalised Care and Health Inequalities Strategies, seeking to embed Creative Health within those strategies and their operational plans.

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Articulate how Creative Health can support population health priorities and health inclusion through the development of a Creative Health strategy.

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Co-produce Creative Health strategy with all partners, including local people and communities so that it can meet the health needs of the local population.

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Illustrative Examples

Key area of focus
Integrated Care System

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Key area of focus
Integrated Care System

Project title: Maecenas faucibus mollis interdum.

Etiam porta sem malesuada magna mollis euismod. Vestibulum id ligula porta felis euismod semper. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

Key area of focus
Integrated Care System

Project title: Maecenas faucibus mollis interdum.

Etiam porta sem malesuada magna mollis euismod. Vestibulum id ligula porta felis euismod semper. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

Creative Health Development

Agreeing partnership roles.

Agreeing scope and framework.

Supporting referral processes.

Checklist

Finding the right creative delivery partner

Drafting and circulating a brief.

Shortlisting and appointing applicants.

Supporting induction.

Checklist

Supporting delivery and ongoing monitoring

Managing delivery. 

Supporting processes for reflective practice 
and supervision.

Managing endings.

Checklist

Glossary

Clinical Commissioning Group (CCG)

CCG’s were clinically-led statutory NHS bodies responsible for the planning and commissioning of health care services for their local area. From July 2022 they were dissolved and their duties taken on by the new integrated care systems (ICSs).

Co-production

The term co-production refers to a way of working where everyone works together on an equal basis to reach a collective outcome.

Commissioning

The process by which the needs of the local population are identified, priorities set and appropriate services purchased and evaluated.

Creative Practitioner

An inclusive term for someone working in the arts and cultural sector who often also has an experimental, open and collaborative approach.   The term encompasses practitioners from different creative and cultural disciplines (from fine art, dance, music, to radio, architecture etc) who use creativity, arts and cultural practices in their work.

Integrated Care Board

The statutory NHS organisation responsible for developing a plan in collaboration with NHS trusts/foundation trusts and other system partners for meeting the health needs of the population, managing the NHS budget and arranging for the provision of health services in the defined area.

Integrated Care System (ICS or ‘System’)

Integrated care systems (ICSs) are partnerships of organisations that come together to plan and deliver joined up health and care services, and to improve the lives of people who live and work in their area.

42 geographic ICSs were established across England on a statutory basis on 1 July 2022.   A ‘system’ has a population of approximately 1 million to 3 million people.  Within an ICS decisions are made at three geographic levels.  At system level the whole area’s health and care partners in different sectors come together to set strategic direction and to develop economies of scale.

Decisions are also made at ‘place’ level (population c.250,000 – 500,000) and ‘neighbourhood’ level (population c.30,000-50,000).  See descriptions below.

Neighbourhood

A term used when talking about how health and care services are planned and managed, a ‘neighbourhood’ is an area with a population of approximately 30,000 – 50,000 people that is the third and smallest geographic level of an integrated care system.  A neighbourhood is served by groups of GP practice working with NHS community services, social care and other providers to deliver more coordinated and proactive services, including through primary care networks. 

Place

When talking about ICS structures the term 'place' is used to refer to the geographical level below an Integrated Care System at which most of the work to join up budgets, planning and service delivery for routine health and care services (particularly community-based services) will happen.  Places have a population of approximately 250,000 to 500,000 people and they are served by a set of health and care providers in a town or district, connecting primary care networks to broader services including those provided by local councils, community hospitals or voluntary organisations. 

Primary Care Networks (PCN)

Networks of GP practices work that together with community, mental health, social care, pharmacy, hospital and voluntary services in local areas, that typically serve communities of 30,000 – 50,000 people. 

Social Enterprise

A non-profit business that is set up to improve a community in some way.  Any profits the business makes go back into improving the community.

Social Prescribing Link Worker

Social Prescribing is the practice where health and primary care professional refer their patients to alternative, non-clinical services.  Social Prescribing is often carried out by a Link Worker.

Socially Engaged Art Practice

Socially engaged practice, also referred to as social practice or socially engaged art, describes art that is collaborative, often participatory, and involves people as the medium or material of the work.

VCSE/VCE/VCS

An organisation that exists to help other people and communities, and operates as a voluntary organisation, charity or social enterprise. It does not make a profit. The letters stand for ‘voluntary, community and social enterprise’. Terms such as VSC, The Third Sector, or Civil Society are also used. 

Clinician

A health professional who is directly involved in the care and treatment of patients, for example, nurses, doctors, physiotherapists.

Commissioner

A person or organisation that plans the services that are needed by the people who live in the area the organisation covers and ensures that services are available.

Creative Health

‘Creative Health’ is defined as creative approaches and activities which have benefits for our health and wellbeing. Activities may include visual and performing arts, crafts, film, literature as well as creative activities in nature; approaches may involve creative and innovative ways to approach health and care services, co-production, education and workforce development. Creative health can contribute to prevention of ill-health; promotion of healthy behaviours; management of long-term conditions; treatment and recovery across the life course.

Health Inequalities

Health inequalities are unfair and avoidable differences in health across the population, and between different groups within society. Health inequalities arise because of the conditions in which we are born, grow, live, work and age.

These conditions influence our opportunities for good health, and how we think, feel and act, and this shapes our mental health, physical health and wellbeing.

Integrated Care Partnership

Statutory committees that bring together a broad set of system partners (including local government, the voluntary, community and social enterprise sector (VCSE), NHS organisations and others) to develop a health and care strategy for the area.

National Portfolio Organisation

An NPO organisation enters a four-year funding agreement with Arts Council England based on a business plan submitted on application for investment. NPO’s are considered leaders in their areas, with a collective responsibility to protect and develop our national arts and cultural ecology.  The funded work of NPOs is expected to meet the Arts Council goals and align with Arts Council priorities. 

Personalisation/Person Centred

An approach that puts the person receiving care and support at the centre of the way care is planned and delivered.  It is based around the preferences, needs and priorities of the person receiving care and support, treating them as an equal partner, and puts into practice the principle of 'no decision about me without me'.

Placemaking

Placemaking is the process of creating quality places that people want to live, work, play, and learn in.  It is a term often used in public planning and redevelopment to refer to design of public spaces.  Creative placemaking however integrates arts, culture, and design activities into efforts that strengthen communities. 

Public Art

Visual art and craft located in a public space. It is in the public realm, regardless of whether it is situated on public or private property, or whether it is acquired through public or private funding.

Social Prescribing

Social Prescribing is the practice where health and primary care professional refer their patients to alternative, non-clinical services.  Social Prescribing is often carried out by a Link Worker.

Social Value

Social value is defined through the Public Services (Social Value) Act (2013) which requires all public sector organisations and their suppliers to look beyond the financial cost of a contract to consider how the services they commission and procure can improve the economic, social and environmental wellbeing of an area.

Theory of Change

A comprehensive description and illustration of how desired change is expected to happen.  A Theory of Change often starts by first identifying the desired long-term goals and works backwards to what input activities or conditions could meet those goals and under what circumstances.   

Wicked Issues

Wicked issues or wicked problems are described as social or cultural problems that are difficult or impossible to solve because of their complex and interconnected nature.

If the terms you are looking for aren’t included in the glossary above, try following the link to: Think Local Act Personal Jargon Buster.  The Jargon Buster is a directory of Plain English definitions of commonly used words and phrases in health and social care.   If you’re looking for Arts and Culture sector terms and definitions try the resource created and published by Libraries Connected.